home flipping

Home Flip . . . or Flop?? Common mistakes to Avoid when selling a House for profit!

Spring is on the horizon, and with it, it seems like there is a lot more hope in many real estate markets. Here in Calgary, new home starts have nearly tripled compared to this same time last year! That is certainly good news.

With the general consensus being that perhaps the market has seen its bottom, with a slow rise in prices expected, it is a more promising scenario for home flippers to get back at buying and selling real estate for profit.

However, the house flipping industry has seen its share of casualties! If you are contemplating fixing up a house with the intent to sell it for a profit, be on guard against the following common mistakes:

1) Selecting the Wrong Property

Rule #1 for real estate isn’t location, location, location for nothing! You might get a better “deal” upfront on a property that has been difficult to sell – and the seller is now desperate – but be careful you won’t be in the same boat later on. This includes poor location, overall quirkiness, unusual floor plan for the area, or anything that is not easily fixed and would prevent the majority of people from wanting to buy it. Not sure? Consult a professional first.

2) Falling in Love

Getting emotionally involved with the house is one of the most common mistakes amateur home flippers make. Never lose sight of the fact that this is a business deal, pure and simple. Don’t make decisions based on what you’d like to see or you’d like to have in the home. If you won’t get at least double your money back on that tile or appliance decision, don’t put it in!

3) Underestimating the Time Value of Money

The longer you hang onto that property, the more it eats away at your profit. Many home flippers decide that they are going to do some work themselves to “save” on costs (been there, done that!). BIG mistake. Unless you are expertly proficient at the task, hire a professional to do it. They will do a better job, have fewer delays, get it done faster, and won’t create additional problems. (Anyone know what I’m talking about?!)

4) Over Renovating

This is a combination of #2 and #3 above. Your goal is to sell that property quickly, for the maximum profit possible. You are not creating your own dream home. If the maximum profit is attainable with only paint and new carpet, don’t replace the kitchen and bathrooms. Sure you it would look nicer and you might be able to sell it for more, but if your return on investment is lowered . . . and the job starts taking a whole lot longer . .  you are making less money on the venture.

You’re better off to sell it with less done to it, and re-invest that money into your next project.

5) Pricing to Cover your Costs

When it’s all said and done, the property is only worth what it’s worth. Regardless of the decisions you made, how much you spent, or how much your carrying costs have added up to, you cannot sell the property for more than its fair market value. Listing high will just take longer to wear you down to that fair market price — increasing your carrying costs more and putting you further into debt.

And once a property has sat for more than a month or two, buyers start to think they can low-ball an offer because they figure you’ll be a more desperate seller (and you are, aren’t you?). That is, if they’ll even look at the overpriced listing in the first place. Many won’t.

Instead, follow the first 4 rules as best you can, and then just sell it. If you aren’t going to make as much money as you had hoped, chalk it up to a lesson learned . . . and move on. No buyer is going to overpay because you made poor decisions along the way.

6) Not Budgeting for Professionally Marketing the Home

Lastly, in order to have your best chances at a quick sale (remember, time is money), don’t forget to get the professionals to help you do this task, as well!

Since your flip is likely to be vacant, get it professionally staged. Home staging will help give those empty rooms scale and purpose; help tell a lifestyle story which also helps create an emotional connection; and will help distract the buyer’s eye from any minor flaws left in the property (don’t hide . . . distract!).

A professional Real Estate Agent will help you get maximum exposure for your property, and give buyers peace of mind about entering into a deal with you. They will also be able to advise you appropriately, preventing other costly mistakes in the negotiating and closing phases of the deal.

 

Home flipping is a great way to earn a decent income, and can be a lot of fun. Having been there myself, though, I can say that it’s not as easy as it looks on TV, kids! If there is a mantra for house flipping, it should be education, education, education! Know what you’re getting into.

Happy Flipping!

 

 

Deena Cottingham

GreenApple Staging & Images
Serving Calgary and Okotoks, Alberta

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